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Milk Experiment #60: Environmental Awareness

From: "Wanda" <wan...@s...>
To: <danfuzz@milk.com>
Subject: Upset with new containers
Date: Sat, 1 Jun 2002 01:34:08 -0300

I would like to voice my opinion on the new containers that has just been
brought out in the stores in my area where I live. (I'm not sure if the new
containers are everywhere, I really hope not.)  I think that the milk
companies should re-think this latest container and the impact it will have
on our environment.  Why would any company in these days of environmental
awareness put out a product that is not as biodegradable as the current
product?  Plastic does not biodegrade as fast as cardboard.  To me milk is
nutritious and good and should therefore be good for the environment as well.
The new plastic tops are not as good for the environment.

 There are other product on the market with to same type of container, except
they do not have the same volume of sales, milk is so essential to every day
life, every household needs and uses milk, the amount of waste that these new
contains will leave will impact the environment for years to come.  In
addition, there is now an additional charged of 6 cents for the new containers
that I don't even want to buy but have been given no other choice. 

Sincerely,
Wandalee 
Dartmouth, Nova Scotia


From: Dan Bornstein <danfuzz@milk.com>
Date: Fri, 31 May 2002 22:35:52 -0700
To: "Wanda" <wan...@s...>
Subject: Re: Upset with new containers

>Why would any company in these days of environmental awareness put out a
>product that is not as biodegradable as the current product? Plastic does
>not biodegrade as fast as cardboard. [...] The new plastic tops are not as
>good for the environment.

One thing you may have overlooked is the "reuse" aspect of the environmental
rubric. While it is indeed true that most (but not all) plastics aren't
going to degrade in the environment as well as paper-based products, there
are many uses for used milk containers, both old and new. 

With regards to the tops in particular, we designed them to be
aesthetically pleasing when turned into body adornment, such as earrings,
bracelets, and necklaces. It's just a matter of poking a few holes in them
and stringing them together. We are almost positive you'll be pleased with
the results.

Have a happy day!

-dan


From: "Wanda" <wan...@s...>
To: "Dan Bornstein" <danfuzz@milk.com>
Subject: Re: Upset with new containers
Date: Sat, 1 Jun 2002 03:19:41 -0300

Thank you for the reply 

So What I understand your answer is that the environment does not matter.  At
40, I would not plastic milk bottle earrings,  and in the end these thing that
are being made will end up in the trash and in turn in the dump.  I am also
writing to as many people as I can the news and what ever and who ever it
takes to be hear.   


From: Dan Bornstein <danfuzz@milk.com>
Date: Sat, 1 Jun 2002 09:07:54 -0700
To: "Wanda" <wan...@s...>
Subject: Re: Upset with new containers

>Thank you for the reply 

You're very welcome. We aim to please.

>So What I understand your answer is that the environment does not matter.

Au contraire! We care deeply about the environment, and what environment could
be better than a world full of people wearing swank milk cap jewelry! Just
like tie-dyes were all the rage in the 1960s and parachute pants said
1982 like nothing else, we predict that the trend we're starting will become
the hallmark of the first decade of the new millennium.

-dan


From: "Wanda" <wan...@s...>
To: "Dan Bornstein" <danfuzz@milk.com>
Subject: Re: Upset with new containers
Date: Sat, 1 Jun 2002 13:20:24 -0300

I can't believe you're being serious.  This Jewry fad for kids. Will this end
up in the trash.  Most adults won't where plastic Jewry.  Who ever thought of
the idea can't be every old.  I really hope that this new idea gets the axe
before it has a chance to leave lasting affects.

  I send a copy of the letter I sent to you and your reply to ATV on your
side in hopes to some action and answers.  


From: Dan Bornstein <danfuzz@milk.com>
Date: Sat, 1 Jun 2002 09:30:42 -0700
To: "Wanda" <wan...@s...>
Subject: Re: Upset with new containers

>I can't believe you're being serious.

Really? I can't believe you don't find the idea of milk cap jewelry
compelling and captivating. All our focus groups bar none--for all ages,
races, and regions of the continent--came back with the firm conviction
that this is the way to go. Keep in mind that you don't have to just keep
the milk caps plain. You can paint them (e.g., with gold paint) or coat
them with small beads (by first applying a thin layer of glue). There's so
much that you can do with them!

As for me, I tend to be on the less flashy side, so I have made a simple
neclace consisting of one cap, facing outward with a small diamond (just a
quarter carat) embedded in it. Very tasteful, if I do say so myself.

I have faith that you will find a satisfying way to utilize them too.
Let your creativity run wild!

All the best,

-dan


From: "Wanda" <wan...@s...>
To: "Dan Bornstein" <danfuzz@milk.com>
Subject: Re: Upset with new containers
Date: Sat, 1 Jun 2002 23:16:32 -0300

Your talking about a small part of the lid.  the cap, what about the rest,
the part the stays inside the carton?  My problem is that to design a
container to sell a product that needs a sales pitch.  Jewry may well be a
good idea for a product that has less sales.  Everyone drinks milk, everyone
needs milk.  whether, it's in coffee or for baking.   Not everyone will be in
to the Jewry idea and just the thought of all that plastic ending up in dumps
or at the side of the road.  Will the consumer be able to choose the type of
carton we want to purchase?


From: Dan Bornstein <danfuzz@milk.com>
Date: Sat, 1 Jun 2002 20:23:33 -0700
To: "Wanda" <wan...@s...>
Subject: Re: Upset with new containers

>Your talking about a small part of the lid. the cap, what about the rest,
>the part the stays inside the carton?

Well, I don't want to jump the gun too much, lest the marketing folks
get angry at me for spoiling the surprise, but we have something special
in store for the rest of the carton, too. I just mentioned the cap before
since you seemed particularly vexed by it.

Have a good weekend!

-dan