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Milk Experiment #53: Persuasion

Editor's Note: "Submiminal" was a typo on my part and the mail got sent out as such. Oops.

From: TRU...@a...
To: danfuzz@milk.com
Subject: Question
Date: Fri, 29 Mar 2002 17:02:10 EST

Hi my name is Michael Catapano and I am doing a paper on the effects of the 
got milk campaign for my persuasion class and was wondering if you could send 
me any helpful information you have. I thank you for your time and help.


From: Dan Bornstein <danfuzz@milk.com>
Date: Tue, 2 Apr 2002 09:40:25 -0800
To: TRU...@a...
Subject: Re: Question

>I am doing a paper on the effects of the got milk campaign for my
>persuasion class and was wondering if you could send me any helpful
>information you have.

Due to the subtle hypnotic / submiminal cues inserted into all of the "Got
Milk?" commercials, the campaign has been an astounding success. Per-capita
milk consumption is up 56% compared to a decade ago, and some people have
even reported buying milk for no explainable reason. For example, some
people who are allergic to milk have started buying it and sometimes
started drinking it too. Of course, being allergic, this has some negative
consequences, but the cost of buying off a few sickened consumers is well
worth the benefit of having more and more people buy milk in general.

>I thank you for your time and help.

You're welcome; I hope this helps.

-dan